Monday 14 May 2012

The business case for fiction

In a recent blog I passed on Nassim Nicholas Taleb’s praise of philosophy and other serious reading. I want to make the case for reading fiction.

There are good reasons for reading including novels of all kinds – basically it’s enjoyable.  More than that though, I suggest there is a business case for fiction. So much of business is about people – your colleagues, your customers, your business partners – and a good novel provides insight into their hearts.

So, when friend asked me recently what to read before she went to China, I lent her three novels. I could have recommended a textbook which explains what it means to live in a communist country with a rampant capitalist economy but stories make it much more real.