Showing posts with label Porter's 5 forces. Show all posts
Showing posts with label Porter's 5 forces. Show all posts

Monday 30 January 2012

Is there any strategy?

It was amazing, when I read the news in November last year that Emirates have placed an order for an additional 50 Boeing 777-300 ER" planes, in addition to 20 Boeing 777-300ER as an option. This order was the single largest dollar-value order in Boeing's history.

According to emirates Group chairman ‘Emirates is financially strong enough to fund the purchase of new aircraft as part of ongoing expansion plans by one of the world’s fastest growing airlines. Emirates made net profits of Dh827 million in the first half of 2011, confirming its status as ‘one of the fastest growing carriers’.

In the current recession scenario when many airline companies are in either loss or debt what’s made Emirates so different from other airlines?