Big Data is Ubiquitous

We are living in the era of Big Data, where a wealth of data is being generated every minute, every second, even every nano second. Thanks to the astounding technological revolution, everything around us is being captured in some way or the other, stored in some form, and this has the potential to make business sense. Big Data refers to any data set that is too big to be efficiently worked in real-time with traditional database tools. Modern businesses generate huge volumes of structured and unstructured data in both traditional and digital forms. Many firms have realised that these data could hold promise to give deeper insights into their customers, partners, and other stakeholders.